Monday, November 25, 2013

What is Social Bookmarking and Great Tips on How It Can Help Your Business?


Social bookmarking allows you to save all your bookmarks online rather than in a web browser.  These bookmarks can then be accessed from any computer that you are working on.  All of your bookmarks can be shared with your friends or colleagues, or with anybody that is using the same social bookmarking site.  Pretty cool, right?
  • If you own a small business, social bookmarking has a number of benefits.  Here are a few great reasons to use a social bookmarking site:
  • Websites that need to be accessed regularly by employees as part of their work can be shared on the bookmarking site and they can be immediately available to use across all the shared computer drives at the business.
  • As well as being a more convenient way to access your bookmarks, social bookmarking can be a very useful tool for promoting your business website.
  • A big advantage of using a social bookmarking site to share your link is that these sites are free to join. This in effect means the opportunity to advertise your link for free.  This in itself ought to be enough to encourage you to give serious thought to using a social bookmarking site as you have nothing to lose. Having links to your site on other websites is one of the most effective ways of improving your sites page ranking by search engine.
  • Social bookmarking encourages the sharing of your content and therefore more links to your page are created.  
  • As well as improved results in search engines, a search relating to the product or service your business provides made on the bookmarking site can also bring increased traffic to your site.  When your site is bookmarked by someone else using the social bookmarking site this counts as a 'vote'.  The higher the amount of votes your site has makes it more likely to be viewed as a trusted site. This could then potentially lead to more conversions as interest is generated in your site before the person has visited it.
  • Many sites also give the options to add comments and having positive comments alongside these votes can only make your site more attractive to new customers.
  • There is no limit to the amount of social bookmarking sites you can use, so for the purposes of search engine optimization signing up to as many different sites as you can will really increase the potential for your link to be shared.
  • Encouraging your existing customers to share their bookmark of your site with their friends can be a good place to start as this will mean your link is already starting to be shared.
  • It is predicted that search engines will soon begin to use the votes a site has received on social bookmarking sites in their algorithms. Therefore the more people that are sharing your website on these sites, the higher it will rank in internet searches.
Social bookmarking is already an important part of Long Island SEO practices as search engines currently index the content of these sites. It looks as if it is becoming even more important in the very near future,  which can only have a positive effect on the amount of traffic that is driven to your site.  

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