Long Island SEO | SEO Tips to Help Boost Your Page Rank

Long Island SEO 

SEO Tips to Help Boost Your Page Rank

Attracting traffic to your website is essential for the success of any business.  Increased traffic can potentially lead to increased conversions which can only benefit the business.  Search Engine Optimization techniques can be used by a business to make their site easier to find through search engines and ensure that it ranks highly among relevant search terms.  There are a number of these techniques that can be employed by a business.

1) Create quality backlinks.  Search engines take into account the amount of quality backlinks a site has when considering how relevant the site is to a search query.  It is important to bear in mind that it is the quality of the link that is important rather than the quantity.  Getting your link shared on trusted websites should be the focus rather than sharing it in as many places as you can.  Search engines attach more relevance to high quality links than sheer volume of average links.

2) Appropriate use of keywords.  Keywords are an important part of the SEO process but only if they are used correctly.  The practice of keyword stuffing is likely to get your site marked as spam by search engines and should be avoided.  Keywords should be used in the title of the page and also in headings to be easily found by search engines.  They should be researched using a tool such as Wordtracker.  This will give you an insight into which keywords are relevant to your business and may be most likely to return good search engine results.  Ideally you want to choose a word or phrase that is searched for often but has low competition among other sites.

3) Have great content.  Once visitors have arrived at your site after finding it through a search engine, you must keep the reader’s attention or they will quickly leave the site.  A blog can be used with articles that establish your expertise in your area of business.  This also provides the opportunity for content marketing which can increase sales.  Great content on your site is also more likely to get people sharing this content which will help get more backlinks to the site.

4) Build your site with visitors in mind.  There is a danger of becoming too preoccupied with optimizing your site.  It’s important to focus on creating a site that is user friendly and provide the visitor with all the information that they need.  A good strategy is to design the site in the way you would like it to be and then look at how it can be optimized for search engines.

Website traffic growth should be a target that your business is continuously trying to achieve.  SEO techniques have a large part to play in this and if used properly, they will drive traffic to your site.  As it is such an important part of your business, ensuring your site remains optimized should be an ongoing process.  You might consider allocating it as a specific duty to a member of staff or setting aside some time to concentrate on this as often as you feel is necessary.

Long Island SEO Inc.