SEARCH ENGINE OPTIMIZATION Trends for 2014 | Long Island SEO

SEARCH ENGINE OPTIMIZATION Trends for 2014

Search engines are the driving forces that are responsible for determining how web pages are ranked and viewed online.  Websites and pages are listed on search engines according to a specific set of criteria that has been determined by each search engine.  Knowing this information will help people to understand the important SEO trends that will be taking place in 2014.  Here is a simplified examination about how search engines work and the current trends that are going to emerge in relation to this information.

Search engines rank information in one of two ways.  They either index a website or pages within the search engine’s network or they perform a technique called crawling.  When a search engine “crawls” it is actually scanning the whole entire web to find the most populated sites for a particular term or subject.  Once a search engine has finished performing both of these techniques it will then present the results to a person on their web browser.

Keep in mind that not all search engines perform these two functions in the exact same way.  Google, Yahoo and Bing are the three biggest search engines on the internet but they perform the same functions in different ways.  Knowing this information will help a person to really understand how the current SEO trends are going to impact the World Wide Web over the next year.

All SEO content will need Three Components in order to be Effective

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Search engine optimization (SEO) is a term for a process that affects how websites or pages are ranked on specific web browser.  Sites that are located at the top of a list will usually receive the most views by searchers.  This is why it is important for website owners to try and have their sites placed at the top of the list for a particular name or subject.

In 2014, website owners who want to be ranked high on many search engines will have to use three components in order to be effective. These three components are:

• Content
• Links
• Media

All three of these factors must be used all together at once in order for a particular website to gain a higher listing on the front page of a web browser.  Remember, that search engines “crawl” for information and websites that contain more crawler friendly components will ultimately be ranked better than those who that don’t.  Link building is important for this process but it will need the other elements in order to be more effective.

Content Marketing Coming to Maturity

SEO has been relying heavily on content marketing over the past five years and it really has become very prominent in 2013. Over the next year (2014) content must be developed in such a way that it automatically connects with audiences and gets them to take action (i.e. buying products) when necessary.  Content marketing is expected to be big in 2014 and it will play a critical role in search engine optimization.

SEO and Mobile Technology

Businesses and website owners will have to consider smartphone and tablet technology as means for search engine optimization.  So many people now own a mobile device that SEO input will be necessary to reach potential customers and web page viewers who use these portable electronic units.  This trend will become more profound in 2014.Branding and SEO

Website owners that want to be ranked higher on search engines are going to have to build up their brand over time in order to reach the top and to stay relevant over time.  Some search engines such as Google have created author profiles to be connected with their web pages.  Supposedly, the author profiles will help generate website traffic growth.

Social Media and SEO

Social media sites are now being used by search engines (such as Google) to help rank websites at the top of lists.  In other words, social media is now going to play a more dominant role in determining which website will be noticed above similar sites within its category. Websites that do not have a strong social media presence will suffer in terms of rankings when compared to those that do.  However, this does not mean that credible and authoritative sites will be automatically bumped to the bottom of list just because it does not have a strong social media presence. The social media aspect is going to enhance SEO ranking and not do away with the other criteria which affects it.

Keep in mind that a website owner can do everything that they are required to do to get their sites rated high on a search engine but still receive a low rank position.  Ultimately, there are too many variables that must be considered before a website is placed high on a search engine’s list.  The main thing is that website owners should be aware of these SEO trends that were presented here in order to increase their chances of being noticed by many viewers.