Long Island SEO | The Power Of Infographics

The Power Of Infographics

Taking Your SEO Efforts To The Next Level

If you haven’t given much thought to incorporating Infographics into your Long Island SEO mix, perhaps you should.  Why?  Simply put, Infographics are the wave of the future.  They put hard-hitting, easily understood statistics into a fun, easy-to-understand, and most importantly consumable format that ‘netizens are hungry for.

Why It Matters

After all, who wants to read a wall of text to get to the root of what the statistics are saying?  No one, or almost no one, anyway.  Part of this reality stems from the fact that smaller, bite-sized (or byte-sized) stats are easier to digest and comprehend, but that doesn’t explain all of it.  The rest of the explanation stems from the fact that as of this year (2014), more internet users accessed information via handheld devices than via PC’s.

Make no mistake, PC’s are still a viable force in the world of computing.  They’re not going anywhere.  We’re certainly not going to see a time in the next couple of decades where the PC suddenly drops off the radar or becomes irrelevant, but the crown has officially been passed to the handheld.  That’s the future direction of computing, and it is already redefining how we relate to and interact with the information we consume.

Specifically, it comes down to screen size.  Even the larger handhelds today only have a screen size of 5 inches or so.  You can get tablets with screens roughly double that size, but the tablet market is only a small subset of the overall handheld market, and most screens are significantly smaller than that.  It’s one thing to read a wall of text on a 17” – 19” PC monitor.  Quite another to try to decipher that same wall of text on a tiny handheld screen.  Thus, the surging popularity of infographics.

The Art & Science of Infographics

There’s an art to creating a high quality infographic.  It’s not just a matter of gathering a few relevant stats and slapping them into an image file.  In order to make it work, you’re going to need three things:

• Focused stats that rely information people actually want
• Good artwork and presentation
• A “hook” back to your site

This isn’t hard work, but it is very definitely a process.  We’ll outline each of these steps in brief below, which should give you everything you need to position you to start cranking out high quality infographics for your site and business.

The first one’s easy.  Just ask yourself what statistics you would be interested in knowing about, as they relate to your business, or the topic you’re creating the graphic around.  If you can’t think of any relevant stats on your own, shop around and ask friends and co-workers.  It’s not hard to get a good topics list, but it is important that your stats form a nucleus around one central idea or concept.

Where the artwork is concerned, don’t skimp.  Don’t rely on clip art or stock images.  Hire a graphic designer to create all original artwork for the graphics you design, so that the images maintain a consistent look and feel, and are of a style that meshes well with whatever the topic of your graphic turns out to be.

Finally, and most importantly, you’re not designing this graphic for fun.  The end game is to get lots of traffic back to your site.  That means that when you post it on your site, you want the image itself to serve as a link back to your site, but more than that, you want your URL to be embedded somewhere in the graphic itself, so that when people begin to share it on social media sites and the like, its point of origin is preserved.  In other words, no matter how far and wide the graphic gets shared, it’s always going to point back to you and your site.

Interested?  Want to find out what else you might be missing?  If you live in or around Long Island and SEO is something that mystifies, you, don’t hesitate to contact us.  Or, join us on the web at: www.longislandsseo.