SEO Long Island | The White & Black Hat Approaches

SEO: The White & Black Hat Approaches

Search engine optimization Long Island is now a necessary evil; you cannot run an online business without a good SEO campaign. Only an SEO internet marketing campaign will assure that your business gets the attention of Google as well as valuable readers. If you want to make your website Google’s new favorite and if you want to grab valid readers, you need an SEO specialist as soon as possible. They make a content plan for your online business, considering your specialty and services, they will focus on the keywords to assure that your website tops the Google search results. However, as per a search engine optimization Long Island SEO advisor, there are two different types of SEO approaches; Black hat and White hat:

1. Ethics: The white hat SEO campaign is always moral and it emphasizes on moral tricks to get traffic. Despite what might be expected, the Black hat SEO will attempt to discover some alternate ways to the superiority. Black hat SEO experts will use unethical tricks to beat the competition. However, an SEO company Long Island specialist mentioned this fact that Google’s new updates have left little space for black hat SEO.

2. The Reputation of the Website: When our representative met a reputable internet Marketing company head, they cleared up that any fleeting achievement made by the Black Hat SEO tricks is not long lasting. Despite what might be expected, the status gained through a White Hat SEO approach, is permanent. Such a website will always be trusted by prospects.

3. Content & Keywords: It is said that content is the King. The saying is Holy Grail of SEO world. However, many people manipulate the content in a negative way. They pick the Black hat SEO tricks, bombard the internet with keywords and kill the flow of the content. Ye, do get attention, but very soon Google hooks the fishy-fish and that website becomes something that belonged to past. On the other hand, a lucrative internet marketing by a seasoned White Hat SEO expert, earns respect for any online business. Search engines learn that the site is not all about a ‘keywords crusade’, but it is legit. Likewise, the readers also love the flow of content, quality of text and sue of relevant keywords.

4. Techniques: Black Hat SEO is one step ahead of the White Hat SEO, when it comes to technology and tricks. While Black Hat SEO uses ultra-smart tactics and technology like software to take the website’s ranking to a whole new level, the White Hat SEO has a typical approach towards how the links are built and how Google page rank can be improved. White Hat SEO relies more and more on quality content with smart use of keywords.

So, if you have a website and you need an SEO specialist for your company, you should only trust search engine optimization Long Island with your time and money, because they employ white hat approaches. This will assure a steady improvement in your online business and you’d soon taste the flavor of success.

Long Island SEO | The Power Of Infographics

The Power Of Infographics

Taking Your SEO Efforts To The Next Level

If you haven’t given much thought to incorporating Infographics into your Long Island SEO mix, perhaps you should.  Why?  Simply put, Infographics are the wave of the future.  They put hard-hitting, easily understood statistics into a fun, easy-to-understand, and most importantly consumable format that ‘netizens are hungry for.

Why It Matters

After all, who wants to read a wall of text to get to the root of what the statistics are saying?  No one, or almost no one, anyway.  Part of this reality stems from the fact that smaller, bite-sized (or byte-sized) stats are easier to digest and comprehend, but that doesn’t explain all of it.  The rest of the explanation stems from the fact that as of this year (2014), more internet users accessed information via handheld devices than via PC’s.

Make no mistake, PC’s are still a viable force in the world of computing.  They’re not going anywhere.  We’re certainly not going to see a time in the next couple of decades where the PC suddenly drops off the radar or becomes irrelevant, but the crown has officially been passed to the handheld.  That’s the future direction of computing, and it is already redefining how we relate to and interact with the information we consume.

Specifically, it comes down to screen size.  Even the larger handhelds today only have a screen size of 5 inches or so.  You can get tablets with screens roughly double that size, but the tablet market is only a small subset of the overall handheld market, and most screens are significantly smaller than that.  It’s one thing to read a wall of text on a 17” – 19” PC monitor.  Quite another to try to decipher that same wall of text on a tiny handheld screen.  Thus, the surging popularity of infographics.

The Art & Science of Infographics

There’s an art to creating a high quality infographic.  It’s not just a matter of gathering a few relevant stats and slapping them into an image file.  In order to make it work, you’re going to need three things:

• Focused stats that rely information people actually want
• Good artwork and presentation
• A “hook” back to your site

This isn’t hard work, but it is very definitely a process.  We’ll outline each of these steps in brief below, which should give you everything you need to position you to start cranking out high quality infographics for your site and business.

The first one’s easy.  Just ask yourself what statistics you would be interested in knowing about, as they relate to your business, or the topic you’re creating the graphic around.  If you can’t think of any relevant stats on your own, shop around and ask friends and co-workers.  It’s not hard to get a good topics list, but it is important that your stats form a nucleus around one central idea or concept.

Where the artwork is concerned, don’t skimp.  Don’t rely on clip art or stock images.  Hire a graphic designer to create all original artwork for the graphics you design, so that the images maintain a consistent look and feel, and are of a style that meshes well with whatever the topic of your graphic turns out to be.

Finally, and most importantly, you’re not designing this graphic for fun.  The end game is to get lots of traffic back to your site.  That means that when you post it on your site, you want the image itself to serve as a link back to your site, but more than that, you want your URL to be embedded somewhere in the graphic itself, so that when people begin to share it on social media sites and the like, its point of origin is preserved.  In other words, no matter how far and wide the graphic gets shared, it’s always going to point back to you and your site.

Interested?  Want to find out what else you might be missing?  If you live in or around Long Island and SEO is something that mystifies, you, don’t hesitate to contact us.  Or, join us on the web at: www.longislandsseo.